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Retail Analytics Suite
The Retail Analytics suite by NeuralBay is a comprehensive collection of vision analytics tools that process video feeds from your stores and aggregate analytics in near real-time. This is also a great tool for marketing agencies to collect on-premise information about customer analytics to better optimise advertising campaigns.
Track activity of people looking at your window display, and find out which displays attract the most attention. Capture analytics of passerbys in front of your store to better optimise your advertising plan and budget. Results can be accessed in near real-time, or aggregated into daily/monthly reports.
Collect data on your customers, such as gender, age, and volume of traffic. Results can be accessed in near real-time, or aggregated into daily/monthly reports.
When purchased together with 'Window Shopping', we will add in a bonus feature for you to track the conversions of window shoppers who have entered the store.
Monitor the customer’s journey within your store, such as the location* that they had stopped at and how much time they had spent at each location. Analytics can be used to optimise in-store product placement.
*Geolocation is accurate up to 1 cm, depending on the setup.
Product Bounce Rate
Track product interest and bounce rates of individual items or sections in the store. Each camera feed can be separated into different zones to independently monitor the foot traffic and disruption to the norm.